Unique information for Auto Product Managers & Fleet Sales Managers.
DriverView provides a totally unique insight of drivers of all types of vehicles throughout the ownership lifecycle. In a continuously updated live dashboard drivers of all types of vehicles are tracked including:-
- Retail Customers
- Fleet Drivers
- LCV Drivers
- Daily Rental Drivers
DriverView tracks all aspects of the ownership life cycle covering pre-purchase considerations, satisfaction with the product they drive, in life experience and future buying intentions. Key features include:
- Measurement of competitive position by brand and by model
- Comparisons between different types of driver (fleet vs retail)
- Identification of key competitive models under consideration by drivers of your vehicles
- Analysis of both satisfaction and importance of key specification features
- In depth analysis of aftersales experience
- Analysis of key factors influencing the buying decision.