Today’s automotive market is highly competitive. That is well understood. The importance of understanding the market before, during and after a sale remains a key priority. A company’s first concern must always be the quality of customers’ experiences. Clients, customers, consumers, operators, fleet managers…. whoever is making purchase decisions…. understanding their ‘voice’ is essential for your success in this constantly developing environment.
Whilst feedback on features of the vehicles themselves is always important, tracking performance of services offered to the customer, over time, is perhaps the most important element of feedback. Engagement levels, interaction satisfaction, delivery as expected are all key features integral to a quality customer experience which in turn is highly influential in future decision making.
The auto industry is not unique in the constantly evolving consumer behaviour and expectations. It’s a constant challenge to use reliable and innovative auto industry insights which will provide clear direction on today’s markets and the customers’ demands of tomorrow. ExpertEye’s automotive industry market research for Europe has become renowned as the most authoritative source of insights into both the fleet and consumer sectors. Our access to drivers, suppliers, retailers and service providers is second to none.
With ExpertEye’s proprietary online portal, our clients gain access to in-depth perspectives that quantify customer satisfaction and its relationship with key drivers and outcomes. Our 3D approach to research enables you to gain a deeper understanding of the total customer experience. You can use our customer satisfaction programmes to zero in on how satisfied customers are with the quality of an array of customer experience metrics.